As the sales of Yamaha were declining in its YBR range, the challenge was to make Yamaha YBR cooler in terms of personification which resonates with the attitudes and lifestyle of the consumers. As well as to recreate brand awareness through the new campaign and increase the overall sales conversion for the brand, specifically for YBR range.


With the Insight leading to the big idea ‘A WAY TOWARDS FREEDOM’, Yamaha wanted to tell its consumers that their product Yamaha YBR125 offers all the things that they need to conform to their adventurous lifestyle.


Ali Zafar was taken as the brand ambassador, hence TVC focused on showcasing the journey of a Rockstar who has a rebellious attitude in life and creates a mark wherever he goes.

The campaign was successfully integrated on Outdoor and Print mediums as well.


The campaign was able to successfully generate sales, 1100 units were sold (Although the expectations were of 1000 units).

88% of Target Audience reached on TV

Approximately 6.5 Million people were reached via digital

Partnership with 8 Mainstream Radio Channels and 18 Major Publication Houses

456K + website sessions achieved

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