The challenge was to bring children that are running away from milk back to it. As well as creating awareness among mothers about Meji big magic supplement that is a substitute for milk for growing kids.


Campaign Detail

Insights led to a big idea “Sooch bari tou manzil bari”. That was translated into a TVC staring the star and aspiration of all kids Shahid Afridi, the narrative along with the visuals portray the success of the star parallel to the product, a fraction of the sales generated were to be donated to Shahid Afridi’s cause for under privileged communities.


In October 2014 the campaign went on air, boosting the sales up to 25% in its initial first four months.

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