The challenge was to build a sense of trust in the essence of not only functional but a strong emotional connect towards the target consumer. As well as recall the bank’s legacy of trust and financial strength associated with the name ‘Habib’.
The key thought around which the campaign revolves is ‘Trust’. The TV visually depicts how generation after generation Habib Metro bank was able to provide its consumers with a relationship built on trust. Hence Habib Metro was there to witness the business flourish from scratch providing the services from generation to generation.